新濠天地官网

市场营销学

1. 参与国家自然科学基金面上项目：顾客需求驱动的耐用消费品制造企业服务质量提升研究

2. 参与国家自然科学基金重点项目：物联网环境下装备产品质保管理及售后服务运作优化

3. 参与国家自然科学基金面上项目：移动互联网背景下全渠道零售企业服务质量测评与改进研究

1. Lu Zheng, Lin Sun*, Zhen He, Shuguang He. Dynamic product competitive analysis based on online reviews. Decision Support System, 2024, 183, 114268.

2. Min Zhang, Yuzhuo Li*, Lin Sun, G. Alan Wang, Jiangang Du. The effect of comparative reviews on product sales. Journal of Interactive Marketing, 2024, 59(2), 167-182.

3. Min Zhang, Lin Sun, Yuzhuo Li*, G. Alan Wang, Zhen He. Using supplementary reviews to improve customer requirement identification and product design development. Journal of Management Science and Engineering, 管理科学学报(英文版)，2023, 8, 584-597.

4. Min Zhang, Lin Sun*, G. Alan Wang, Yuzhuo Li, Shuguang He. Using neutral sentiment reviews to improve customer requirement identification and product design strategies. International Journal of Production Economics, 2022, 254, 108641.

5. Min Zhang, Yiwei Li, Lin Sun*, Farouk Adewale Moustapha. Integrated store service quality measurement scale in omni-channel retailing. International Journal of Retail & Distribution Management, 2022, 50(7), 839-859.

6. Min Zhang, Lin Sun, Fang Qin*, G. Alan Wang. E-service quality on live streaming platforms: Swift guanxi perspective. Journal of Services Marketing, 2020, 35(3), 312-324.